There are a lot of factors that go into a customer’s decision to make a purchase from your company.
And nowadays, when it’s fast and easy to make purchases online without ever connecting with a sales rep, the internet does the selling for you — and that can have a huge impact on if a customer purchases from you or not.
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The fact of the matter is, your company’s best marketers and sales reps aren’t your employees — they’re your customers.
According to BrightLocal, 85% of consumers trust online reviews are much as personal recommendations — the single most trustworthy and credible source of “advertising” out there. And HubSpot Research found that 60% of consumers believed customer reviews were either trustworthy or very trustworthy — meaning that businesses that can accumulate positive reviews had a good chance of them helping a customer make a purchase decision.
The same BrightLocal survey found that positive customer reviews make 73% of customers trust a business more, and 57% of customers visit a company’s website after reading positive reviews. That also means that, in order for businesses to grow in today’s competitive, online-first marketplace, they need happy customers sharing positive reviews of their experiences in order to even get visitors coming to their site for the first time.
8 Strategies to Get Customer Reviews of Your Business
1. Create different spaces to leave reviews.
Before potential customers even make it to your website to learn about your business, make sure they can learn about you no matter where they’re conducting online research about making a purchase.
There are a few typical third-party sites people consult to learn more about a business or a product:
1. Yelp
BrightLocal found that Yelp and Facebook were consumers’ most trusted source of customer reviews in the U.S., so make sure your business is registered and up-to-date. You can learn how to claim your business (or add it, if your business is brand-new) using Yelp for Business Owners.
Make sure you’re regularly monitoring communications coming from this profile — responsive business owners are highlighted with an average response time and response rate that could encourage readers to move forward in the process towards becoming a new customer.
2. Facebook
BrightLocal found that Yelp and Facebook were consumers’ most trusted source of customer reviews in the U.S., so make sure your business is registered and up-to-date. You can learn how to claim your business (or add it, if your business is brand-new) using Yelp for Business Owners.
Make sure you’re regularly monitoring communications coming from this profile — responsive business owners are highlighted with an average response time and response rate that could encourage readers to move forward in the process towards becoming a new customer.
BrightLocal found that Yelp and Facebook were:
- BrightLocal found that Yelp and Facebook
- Make sure you’re regularly monitoring communications
Originally published Jul 19, 2018 3:48:00 PM, updated July 19 2018
